There are many moments in building a business that stop you in your tracks and remind you why you started.
Being featured on Bloomberg TV’s The American Dream is one of those moments for us. It gave us a chance to look back and see how far we’ve come and where we’re headed next.
This isn’t just another basement transformation story. It’s the story of two people from a small Michigan town and the determination it takes to build something the right way. No shortcuts. No overnight wins. Just years of hard work, grit, consistency, the tenacity to push through the failures that come with it, and a belief that if you take care of people first, everything else follows.
When Steve and Amy founded Basements Plus in 2003, there was no playbook. No franchise model to lean on. Just a commitment of a small team to deliver a remodeling experience no one else can.
More than 20 years later, we still hold true to our mission and core values. Our team is just a lot bigger now.
The people who stuck with us through those years didn’t just help keep the lights on, they helped build the foundation of what Basements Plus is today. That’s also the type of loyalty that’s carried us through the years and the same reason our customers still trust us today.
When the opportunity for filming with The American Dream came up, it was more about us sharing our story and we are proud of where we came from and how much we’ve grown to get here.
20+ years later, that dedication is still what drives us forward each and every day.
Now the moment we are excited for you to see. Watch our full segment of the American Dream below.
